“We are entering a new era of propaganda where new technologies allow the low-cost dissemination of their own communication, their information, as dictated. On the other side, journalists are the ones who get in the way.”
“We didn’t know if, in a newspaper, people were reading our 600-word piece on the transportation markup on A10 — now we do,” Mr. VandeHei said. “I’m not saying you let the audience dictate everything, but a smart, aggressive, forward-leaning media company is going to write what it thinks is important and its audience thinks is important.”
We hear about TV triumphs: audience figures for The Night Manager (starring Tom Hiddleston, pictured), astronomic ITV profits, the proliferation of channels. But essential messages concerning the medium itself don’t seem to make it air quite so easily.
I decided to dig into the numbers and what I found was a media landscape that has seen a huge rise in pitchmen and a big drop in news reporters, at a rate that surprised even a jaded newspaper reporter such as myself.